PRODUCT: Kin Euphorics

CREATIVE NAME: Drink to Belong, Not Blackout.

INSIGHT: People crave connection without compromising their health.

BIG IDEA: Cheers to your friends, not to forget. 

EXECUTION IDEA: Different social “cheers” moments showing identical drink or shot glasses, but one is filled with Kin rather than alcohol, and still fits in with the group; a halo also pops up, hovering over the glass filled with Kin.