PRODUCT: AWAKE Chocolate

CREATIVE NAME: Finally, An Excuse To Eat Chocolate. 

INSIGHT: People like treats because they boost their mood and make them feel rewarded.

BIG IDEA: Fuel your day while fulfilling your cravings with caffeinated chocolate. 

EXECUTION IDEA: Different common coffee mugs, but inside, there are AWAKE chocolate bars rather than coffee itself; a replacement that provides the same effect, but sweeter.